As many as 690 million people do not get the minimum required food everyday to sustain their health. Clubbed with the rising poverty, climate change, international conflicts and economic instability the number is constantly on the rise. Organizations across the globe are trying to curb the hunger situation with various initiatives, and people are joining the movement.

What is #ShareTheMeal Initiative?

#ShareTheMeal is a worldwide initiative by the UNWFP (United Nations World Food Programme), the world's largest humanitarian agency fighting hunger. With the motto of "Together, we can be the generation that ends hunger", UNWFP reaches more than 86 million people each year, providing food in as many as 83 nations.

The program is a one-of-its-kind crowdfunded smartphone application-based initiative where any user can make a donation, small or large. In a short time, #ShareTheMeal is estimated to have received over 2 million downloads and 58 million shared meals.

BikeKit and #ShareTheMeal

Our founder, Ankit Agarwal, is a keen believer in business responsibility towards the society. With his deep vision and leadership, BikeKit has been continuously contributing towards the welfare of the society in one way or the other. Our recent association with #ShareTheMeal initiative further strengthens the hold of our CSR activities.

So How is BikeKit Making a Difference?

A company that firmly believes in the power of action, BikeKit is following a two-pronged approach to contribute to the honorable cause -

#1 -For every sale on bags and boxes that BikeKit makes, $1 is contributed to the UNWFP's #ShareTheMeal fund.

#2 -BikeKit is also actively encouraging friends, family and business stakeholders to join the cause by joining team #BikeKit on #ShareTheMeal App.

What Can You Do?

WFP is 100% voluntarily funded, so every donation counts. From anywhere in the world, if you want to join this noble cause of eradicating hunger as well, follow these simple steps.

1. Find and download the "ShareTheMeal" App from Google Play Store or Apple App Store.

2. Click on Community, and then in Search Box, Type "BikeKit" - from here on you can join the team.

3. Now, you can spread the cause further by sharing in your own communities and also, contribute whatever you wish to.

The End Note

While businesses are busy pivoting to sustain and stay at top of their game in today's dire corona-struck circumstances, it's essential that we do not forget our innate responsibility towards the world that we are a part of. The cause of hunger eradication demands everyone's attention. Thankfully, it is an addressable issue requiring correct allocation of resources and some compassion. With just US $0.80, UNWFP feed's one child for a day - as a business or individual, you can do your bit, and let another child fulfill his/her daily nourishment.